OVMA Advertising

Membership Breakdown

2179

Veterinarians

663

Veterinary Students

2842

TOTAL MEMBERSHIP
(As of 12/11/2024)

About The Observer

Fast Facts

  • Year Established: 1969
  • Awards Won: Association TRENDS All-Media Contest, Silver Award for Most Improved Magazine or Journal (2011)
  • Publishing Frequency: Quarterly (4 issues per year)
  • Number of Pages: 20
  • Regular Content
    • OVMA President's column
    • Regulatory & legislative updates
    • News briefs
    • Credit & financial issues
    • Practice management & money matters
    • Member news & obituaries
    • OVMA services & benefits
    • Upcoming events & educational opportunities

About Member E-Bulletin

OVMA's e-newsletter sees an open rate nearly double the non-profit industry average and a click-through rate five times higher!

2023 Email Stats

  • Average Number of Recipients per Email: 2,750
  • Average Open Rate: 59%
    (vs. 27% non-profit industry average)
  • Average Undeliverable Rate: 0.95%
  • Average Click-Through Rate: 13.12%
    (vs. 2.7% non-profit industry average)

Industry stats from Campaign Monitor's Email Benchmarks.

2025 Publishing Schedule

E-Bulletins are sent out mid-month (subject to change).

  • January - e-bulletin
  • Feburary - e-bulletin
  • March - quarterly newsletter notice
  • April - e-bulletin
  • May - e-bulletin
  • June - quarterly newsletter notice
  • July - e-bulletin
  • August - e-bulletin
  • September - quarterly newsletter notice
  • October - e-bulletin
  • November - e-bulletin
  • December - quarterly newsletter notice

Content

  • Breaking news
  • Membership updates & reminders
  • State legislation
  • Regulatory changes
  • Disease outbreak notifications
  • Survey invitations
  • Upcoming events
  • CE opportunities
  • FAQs